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All Outputs (13)

A question of gender: Gender classification in international research (2022)
Journal Article
Cartwright, T., & Nancarrow, C. (2022). A question of gender: Gender classification in international research. International Journal of Market Research, 64(5), 575-593. https://doi.org/10.1177/14707853221108663

The research community acknowledges that in many countries and cultures there is greater recognition of the diversity of genders with which people identify. In this paper we define and discuss the categories of “sex”, “gender” and related categories... Read More about A question of gender: Gender classification in international research.

Public responses to volunteer community care: Propositions for old age and end of life (2019)
Journal Article
Tapp, A., Nancarrow, C., Morey, Y., Warren, S., Bowtell, N., & Verne, J. (2019). Public responses to volunteer community care: Propositions for old age and end of life. PLoS ONE, 14(7), Article e0218597. https://doi.org/10.1371/journal.pone.0218597

Background Funding shortages and an ageing population have increased pressures on state or insurance funded end of life care for older people. Across the world, policy debate has arisen about the potential role volunteers can play, working alongside... Read More about Public responses to volunteer community care: Propositions for old age and end of life.

Profiling key purchase influencers: Those perceived as consumer savvy (2011)
Journal Article
Nancarrow, C., Tinson, J., & Brace, I. (2011). Profiling key purchase influencers: Those perceived as consumer savvy. Journal of Consumer Behaviour, 10(2), 102-110. https://doi.org/10.1002/cb.353

The concept of consumer intelligence or consumer savvy is defined and the way in which this can be measured is examined with a view to determining if and how being perceived to be savvy affects decision-making influence in a family setting in the UK.... Read More about Profiling key purchase influencers: Those perceived as consumer savvy.

"GROw"ing up: Tweenagers' involvement in family decision making (2007)
Journal Article
Nancarrow, C., & Tinson, J. (2007). "GROw"ing up: Tweenagers' involvement in family decision making. Journal of Consumer Marketing, 24(3), 160-170. https://doi.org/10.1108/07363760710746166

Purpose - Practitioners in particular have noted that kids are growing older younger (KGOY) and academic research has in parallel shown that children are becoming more involved in the final stages of purchase decisions, albeit in a limited number of... Read More about "GROw"ing up: Tweenagers' involvement in family decision making.