What do people expect from a financial awareness platform? Insights from an online survey

Panos, Georgios A.; Gkrimmotsis, Konstantinos; Bouzanis, Christoforos; Katmada, Aikaterini; Satsiou, Anna; Gasparini, Gian Luca; Prospero, Aurora; Praggidis, Ioannis; Karapistoli, Eirini

Abstract

The aim of this study is to present the analysis of an online survey that was conducted in order to investigate individual attitudes and requirements from an online financial awareness platform. The survey aimed to elicit users’ self-assessed financial knowledge, financial capability and awareness, along with facets of their financial behaviour. Moreover, it entailed questions capturing attitudes towards technology and internet usage. Specifically, it targeted requirements for specific resources and features of a financial awareness platform, along with explicit motivations and incentives for participating and contributing to the platform of the PROFIT project. The custom-made online survey was completed by 494 respondents from different demographic groups and user groups, i.e., in terms of familiarity and requirements. The results indicate that there is a strong existing need in the market for online financial information and awareness development with online tools.

• Presentation Conference Type: Conference Paper (Published)
• Conference Name: Collective Online Platforms for Financial and Environmental Awareness (First International Workshop on the Internet for Financial Collective Awareness and Intelligence, IFIN 2016 and First International Workshop on Internet and Social Media for Environmen
• Start Date: Sep 12, 2016
• End Date: Sep 12, 2016
• Acceptance Date: Nov 1, 2016
• Online Publication Date: Nov 30, 2016
• Publication Date: 2016-11
• Deposit Date: Sep 22, 2022
• Publisher: Springer Verlag
• Volume: 10078 LNCS
• Pages: 9-56
• Series Title: Lecture Notes in Computer Science
• Series Number: 10078
• Series ISSN: 1611-3349
• Book Title: Collective Online Platforms for Financial and Environmental Awareness (First International Workshop on the Internet for Financial Collective Awareness and Intelligence, IFIN 2016 and First International Workshop on Internet and Social Media for Environmen
• ISBN: 9783319502366; 9783319502373
• DOI: https://doi.org/10.1007/978-3-319-50237-3_1
• Keywords: Financial awareness, Online platform, Online survey, Profit
• Public URL: https://uwe-repository.worktribe.com/output/9996246
• Publisher URL: https://link.springer.com/chapter/10.1007/978-3-319-50237-3_1
• Related Public URLs: https://www.springer.com/series/558
• Additional Information: First Online: 30 November 2016; Conference Acronym: IFIN; Conference Name: International Workshop on the Internet for Financial Collective Awareness and Intelligence; Conference City: Florence; Conference Country: Italy; Conference Year: 2016; Conference Start Date: 12 September 2016; Conference End Date: 12 September 2016; Conference Number: 1; Conference ID: ifin2016