Ebi Marandi
Innovation and the children of the revolution: Facebook and value co-creation
Marandi, Ebi; Little, Ed; Hughes, Tim
Authors
Edward Little Ed.Little@uwe.ac.uk
AHOD in PG Mrkg Enter & Events
Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing
Citation
Marandi, E., Little, E., & Hughes, T. (2010). Innovation and the children of the revolution: Facebook and value co-creation. Marketing Review, 10(2), 169-183. https://doi.org/10.1362/146934710X505762
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2010 |
| Journal | The Marketing Review |
| Print ISSN | 1469-347X |
| Publisher | Westburn Publishers |
| Peer Reviewed | Peer Reviewed |
| Volume | 10 |
| Issue | 2 |
| Pages | 169-183 |
| DOI | https://doi.org/10.1362/146934710X505762 |
| Keywords | social networking, Facebok, value co-creation, innovation, service dominant logic |
| Publisher URL | http://dx.doi.org/10.1362/146934710X505762 |
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