Innovation and the children of the revolution: Facebook and value co-creation

Marandi, Ebi; Little, Ed; Hughes, Tim

doi:10.1362/146934710X505762

Innovation and the children of the revolution: Facebook and value co-creation

Marandi, Ebi; Little, Ed; Hughes, Tim

Authors

Ebi Marandi

Edward Little Ed.Little@uwe.ac.uk
Associate Director - Academic Enhancement - PG

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing

Citation

Marandi, E., Little, E., & Hughes, T. (2010). Innovation and the children of the revolution: Facebook and value co-creation. Marketing Review, 10(2), 169-183. https://doi.org/10.1362/146934710X505762

Journal Article Type	Article
Publication Date	Jan 1, 2010
Deposit Date	May 20, 2011
Journal	The Marketing Review
Print ISSN	1469-347X
Publisher	Westburn Publishers
Peer Reviewed	Peer Reviewed
Volume	10
Issue	2
Pages	169-183
DOI	https://doi.org/10.1362/146934710X505762
Keywords	social networking, Facebok, value co-creation, innovation, service dominant logic
Public URL	https://uwe-repository.worktribe.com/output/986681
Publisher URL	http://dx.doi.org/10.1362/146934710X505762

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