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Segmentation strategies for strengthening sun protection behaviours within the UK

Jones, Simon; Eagle, Lynne; Kemp, Gill; Scammell, K; Naumann, L; Hiom, S

Authors

Simon Jones Simon10.Jones@uwe.ac.uk
Senior Lecturer in Marketing

Lynne Eagle lynne.eagle@uwe.ac.uk

K Scammell

L Naumann

S Hiom



Presentation Conference Type Conference Paper (unpublished)
Start Date Apr 11, 2011
Peer Reviewed Peer Reviewed
APA6 Citation Jones, S., Eagle, L., Kemp, G., Scammell, K., Naumann, L., & Hiom, S. (2011, April). Segmentation strategies for strengthening sun protection behaviours within the UK. Paper presented at The 2nd World Non-Profit and Social Marketing Conference
Keywords sun protection, segmentation strategies
Related Public URLs http://wsmconference.co.uk/

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Dublin_sun_segmentation_3.docx (23 Kb)
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