Segmentation strategies for strengthening sun protection behaviours within the UK

Jones, Simon; Eagle, Lynne; Kemp, Gill; Scammell, K; Naumann, L; Hiom, S

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Authors

Simon Jones Simon10.Jones@uwe.ac.uk
Senior Lecturer in Marketing

Lynne Eagle

Gillian Kemp Gill.Kemp@uwe.ac.uk
Associate Lecturer - FBL BAM - UBAM0001

K Scammell

L Naumann

S Hiom

Citation

Jones, S., Eagle, L., Kemp, G., Scammell, K., Naumann, L., & Hiom, S. (2011, April). Segmentation strategies for strengthening sun protection behaviours within the UK. Paper presented at The 2nd World Non-Profit and Social Marketing Conference

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	The 2nd World Non-Profit and Social Marketing Conference
Start Date	Apr 11, 2011
End Date	Apr 12, 2011
Publicly Available Date	Oct 1, 2016
Peer Reviewed	Peer Reviewed
Keywords	sun protection, segmentation strategies
Related Public URLs	http://wsmconference.co.uk/