Simon Jones Simon10.Jones@uwe.ac.uk
Senior Lecturer in Marketing
Segmentation strategies for strengthening sun protection behaviours within the UK
Jones, Simon; Eagle, Lynne; Kemp, Gill; Scammel, K.; Hion, S.
Authors
Lynne Eagle
Gill Kemp
K. Scammel
S. Hion
Contributors
Simon Jones Simon10.Jones@uwe.ac.uk
Editor
Gill Kemp
Editor
K. Scammel
Editor
Lynne Eagle
Editor
S. Hion
Editor
Abstract
Case study within the Social Marketing text book
Publication Date | Jan 1, 2013 |
---|---|
Deposit Date | Jun 26, 2014 |
Peer Reviewed | Not Peer Reviewed |
Pages | 180-183 |
Book Title | Social Marketing |
ISBN | 9780273727224 |
Keywords | segmentation, sun protection, behaviours, UK |
Public URL | https://uwe-repository.worktribe.com/output/938785 |
Publisher URL | http://www.pearsoned.co.uk/bookshop/detail.asp?item=100000000302099 |
Contract Date | Nov 6, 2016 |
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