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Segmentation strategies for strengthening sun protection behaviours within the UK

Jones, Simon; Eagle, Lynne; Kemp, Gill; Scammel, K.; Hion, S.

Authors

Simon Jones Simon10.Jones@uwe.ac.uk
Senior Lecturer in Marketing

Lynne Eagle

Gill Kemp

K. Scammel

S. Hion



Contributors

Gill Kemp
Editor

K. Scammel
Editor

Lynne Eagle
Editor

S. Hion
Editor

Abstract

Case study within the Social Marketing text book

Publication Date Jan 1, 2013
Peer Reviewed Not Peer Reviewed
Pages 180-183
Book Title Social Marketing
ISBN 9780273727224
APA6 Citation Jones, S., Eagle, L., Kemp, G., Scammel, K., & Hion, S. (2013). Segmentation strategies for strengthening sun protection behaviours within the UK. In S. Hion, S. Jones, G. Kemp, K. Scammel, & L. Eagle (Eds.), Social Marketing, 180-183. Pearson Education Limited
Keywords segmentation, sun protection, behaviours, UK
Publisher URL http://www.pearsoned.co.uk/bookshop/detail.asp?item=100000000302099