Segmentation strategies for strengthening sun protection behaviours within the UK

Jones, Simon; Eagle, Lynne; Kemp, Gill; Scammel, K.; Hion, S.

Abstract

Case study within the Social Marketing text book

Citation

Jones, S., Eagle, L., Kemp, G., Scammel, K., & Hion, S. (2013). Segmentation strategies for strengthening sun protection behaviours within the UK. In S. Hion, S. Jones, G. Kemp, K. Scammel, & L. Eagle (Eds.), Social Marketing, 180-183. Pearson Education Limited

• Publication Date: Jan 1, 2013
• Peer Reviewed: Not Peer Reviewed
• Pages: 180-183
• Book Title: Social Marketing
• ISBN: 9780273727224
• Keywords: segmentation, sun protection, behaviours, UK
• Publisher URL: http://www.pearsoned.co.uk/bookshop/detail.asp?item=100000000302099