Simon Jones Simon10.Jones@uwe.ac.uk
Senior Lecturer in Marketing
Segmentation strategies for strengthening sun protection behaviours within the UK
Jones, Simon; Eagle, Lynne; Kemp, Gill; Scammell, K; Naumann, L; Hiom, S
Authors
Lynne Eagle
Gillian Kemp Gill.Kemp@uwe.ac.uk
Associate Lecturer - CBAL - BAM - UBAM0001
K Scammell
L Naumann
S Hiom
Citation
Jones, S., Eagle, L., Kemp, G., Scammell, K., Naumann, L., & Hiom, S. (2011, April). Segmentation strategies for strengthening sun protection behaviours within the UK. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | The 2nd World Non-Profit and Social Marketing Conference |
Conference Location | Dublin, Ireland |
Start Date | Apr 11, 2011 |
End Date | Apr 12, 2011 |
Deposit Date | Feb 8, 2011 |
Publicly Available Date | Oct 1, 2016 |
Peer Reviewed | Peer Reviewed |
Keywords | sun protection, segmentation strategies |
Public URL | https://uwe-repository.worktribe.com/output/963855 |
Related Public URLs | http://wsmconference.co.uk/ |
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Dublin_sun_segmentation_3.docx
(23 Kb)
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Dublin_sun_segmentation_3.pdf
(122 Kb)
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