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In the Living Room: Second Screens and TV Audiences

Wilson, Sherryl

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© The Author(s) 2015. This article is based on a small pilot project exploring the role, function, and meanings of second screens and companion apps for TV audiences that is contextualized by existing academic audience research. This is mapped alongside industry research and academic debate about second screens. The results illustrate some disjunction between industry expectations of usage and viewers' everyday experiences. I argue that industries' tendency to conflate "viewer" with "fan" indicates a less than nuanced understanding of the television/companion app audience. Further, the lean forward/lean back binary applied to digital media users and television audiences respectively points to a problematic not addressed in much industry literature, while the respondents for this research indicate a complex interplay between the pleasures of viewing that incorporates the social and the personal with the second screen and the TV text.


Wilson, S. (2016). In the Living Room: Second Screens and TV Audiences. Television and New Media, 17(2), 174-191.

Journal Article Type Article
Acceptance Date Aug 13, 2015
Publication Date Feb 1, 2016
Deposit Date Oct 2, 2015
Publicly Available Date Feb 26, 2016
Journal Television and New Media
Print ISSN 1527-4764
Electronic ISSN 1552-8316
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 17
Issue 2
Pages 174-191
Keywords second screens, companion apps, social media, television audiences
Public URL
Publisher URL


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