In the Living Room: Second Screens and TV Audiences

Wilson, Sherryl

Abstract

© The Author(s) 2015. This article is based on a small pilot project exploring the role, function, and meanings of second screens and companion apps for TV audiences that is contextualized by existing academic audience research. This is mapped alongside industry research and academic debate about second screens. The results illustrate some disjunction between industry expectations of usage and viewers' everyday experiences. I argue that industries' tendency to conflate "viewer" with "fan" indicates a less than nuanced understanding of the television/companion app audience. Further, the lean forward/lean back binary applied to digital media users and television audiences respectively points to a problematic not addressed in much industry literature, while the respondents for this research indicate a complex interplay between the pleasures of viewing that incorporates the social and the personal with the second screen and the TV text.

• Journal Article Type: Article
• Acceptance Date: Aug 13, 2015
• Publication Date: Feb 1, 2016
• Deposit Date: Oct 2, 2015
• Publicly Available Date: Feb 26, 2016
• Journal: Television and New Media
• Print ISSN: 1527-4764
• Publisher: SAGE Publications
• Peer Reviewed: Peer Reviewed
• Volume: 17
• Issue: 2
• Pages: 174-191
• DOI: https://doi.org/10.1177/1527476415593348
• Keywords: second screens, companion apps, social media, television audiences
• Public URL: https://uwe-repository.worktribe.com/output/914546
• Publisher URL: http://dx.doi.org/10.1177/1527476415593348
• Contract Date: Feb 26, 2016