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In the living room: Second screens and TV audiences

Wilson, Sherryl

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Abstract

This article is based on a small pilot project exploring the role, function, and meanings of second screens and companion apps for TV audiences that is contextualized by existing academic audience research. This is mapped alongside industry research and academic debate about second screens. The results illustrate some disjunction between industry expectations of usage and viewers’ everyday experiences. I argue that industries’ tendency to conflate “viewer” with “fan” indicates a less than nuanced understanding of the television/companion app audience. Further, the lean forward/ lean back binary applied to digital media users and television audiences respectively points to a problematic not addressed in much industry literature, while the respondents for this research indicate a complex interplay between the pleasures of viewing that incorporates the social and the personal with the second screen and the TV text.

Journal Article Type Article
Publication Date Feb 1, 2016
Journal Television and New Media
Print ISSN 1527-4764
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 17
Issue 2
Pages 174-191
Institution Citation Wilson, S. (2016). In the living room: Second screens and TV audiences. Television and New Media, 17(2), 174-191. https://doi.org/10.1177/1527476415593348
DOI https://doi.org/10.1177/1527476415593348
Keywords second screens, companion apps, social media, television audiences
Publisher URL http://dx.doi.org/10.1177/1527476415593348

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