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Reaching underserved audiences: How science communicators are making new connections using innovative techniques

Ridgway, Andy; Milani, Elena; Weitkamp, Emma; Wilkinson, Clare

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Authors

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Andy Ridgway Andy.Ridgway@uwe.ac.uk
Associate Director (Environment, Conservation & Science Communication)

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Elena Milani Elena.Milani@uwe.ac.uk
Associate Lecturer - HAS Applied Sciences - UDAS0001

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Emma Weitkamp Emma.Weitkamp@uwe.ac.uk
Professor of Science Communication



Abstract

When science is communicated, the audiences are most typically white, affluent, with relatively high levels of formal education and a pre-existing interest in science. This research involved interviews with science communicators across Europe who have had successes reaching underserved audiences in relation to science. It reveals innovative communication techniques being used to reach new audiences and new roles that are being adopted.

Citation

Ridgway, A., Milani, E., Weitkamp, E., & Wilkinson, C. (2021). Reaching underserved audiences: How science communicators are making new connections using innovative techniques. European Commission

Report Type Project Report
Acceptance Date Apr 30, 2021
Online Publication Date May 3, 2021
Publication Date May 3, 2021
Deposit Date Jun 25, 2021
Publicly Available Date Jul 1, 2021
Public URL https://uwe-repository.worktribe.com/output/7491447

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