Reaching underserved audiences: How science communicators are making new connections using innovative techniques

Ridgway, Andy; Milani, Elena; Weitkamp, Emma; Wilkinson, Clare

Abstract

When science is communicated, the audiences are most typically white, affluent, with relatively high levels of formal education and a pre-existing interest in science. This research involved interviews with science communicators across Europe who have had successes reaching underserved audiences in relation to science. It reveals innovative communication techniques being used to reach new audiences and new roles that are being adopted.

• Report Type: Project Report
• Acceptance Date: Apr 30, 2021
• Online Publication Date: May 3, 2021
• Publication Date: May 3, 2021
• Deposit Date: Jun 25, 2021
• Publicly Available Date: Jul 1, 2021
• Public URL: https://uwe-repository.worktribe.com/output/7491447