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Outputs (78)

Going global, feeling small: An examination of managers' reactions to global restructuring in a multinational organisation (2012)
Journal Article

This paper is concerned with examining the reactions of managers to the process of global restructuring in a large, multinational food-processing company. Much extant research concerning globalisation has focused on the wider economic, political and... Read More about Going global, feeling small: An examination of managers' reactions to global restructuring in a multinational organisation.

Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce (2012)
Journal Article

Purpose: The purpose of this paper is to present a visualisation of the firm's offering from a service-dominant logic (S-DLogic) perspective. The case of Rolls-Royce is presented as an avenue through which to explore an alternative view of the firm's... Read More about Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce.