Adoption and use of E-commerce by small businesses in the UK tourism industry
(2008)
Presentation / Conference Contribution
This paper presents a quantitative study of 90 small tourism businesses in the South West of the United Kingdom. It examines the factors that influence the adoption and use of e-commerce and the types of e-business that these organisations undertake.... Read More about Adoption and use of E-commerce by small businesses in the UK tourism industry.