Outputs (32)

A question of gender: Gender classification in international research (2022)
Journal Article

The research community acknowledges that in many countries and cultures there is greater recognition of the diversity of genders with which people identify. In this paper we define and discuss the categories of “sex”, “gender” and related categories... Read More about A question of gender: Gender classification in international research.

Public responses to volunteer community care: Propositions for old age and end of life (2019)
Journal Article

Background Funding shortages and an ageing population have increased pressures on state or insurance funded end of life care for older people. Across the world, policy debate has arisen about the potential role volunteers can play, working alongside... Read More about Public responses to volunteer community care: Propositions for old age and end of life.

One in ten older adults aged >45 years report having no-one to turn to for help at the end of life apart from professionals - Who are they? (2019)
Presentation / Conference Contribution

- Background: There is increased interest in the impact of living alone and loneliness on people’s wellbeing at the end of life and practicality of providing care, especially at home. In a nationally representative sample of 3,590 people aged >45 yea... Read More about One in ten older adults aged >45 years report having no-one to turn to for help at the end of life apart from professionals - Who are they?.

Political Affiliation and Population Views on the Role of Family and Volunteer Carers to Supplement State Provision in End of Life Care in England (2019)
Presentation / Conference Contribution

Political affiliation and population views on the role of family and volunteer carers to supplement state provision in end of life care in England Alan Tapp, Clive Nancarrow, Yvette Morey, Stella Warren, Julia Verne Background: In England politicia... Read More about Political Affiliation and Population Views on the Role of Family and Volunteer Carers to Supplement State Provision in End of Life Care in England.

Vicious or virtuous circles? Exploring the vulnerability of drivers to break low urban speed limits (2016)
Journal Article

© 2016 Elsevier Ltd Levels of support for 20mph limits in Great Britain are consistently high. However, these positive attitudes are not translating into similarly positive behaviour changes in terms of complying with these new speed limits. Recent r... Read More about Vicious or virtuous circles? Exploring the vulnerability of drivers to break low urban speed limits.

Great Britain adults' opinions on cycling: Implications for policy (2016)
Journal Article

© 2016 Elsevier Ltd. In its neglect of cycling, the transport policy history of Great Britain is typical of many car-dependent societies. Policy inertia with respect to sustainable travel may be driven by the assumptions that, firstly, most household... Read More about Great Britain adults' opinions on cycling: Implications for policy.

Support and compliance with 20 mph speed limits in Great Britain (2015)
Journal Article

© 2015 Elsevier Ltd. All rights reserved. There are a number of challenges relating to both the support of and compliance with speed limits. The introduction of 20 mph limits in Great Britain is no exception: the recent rise in the deployment of thes... Read More about Support and compliance with 20 mph speed limits in Great Britain.

Online access panels for surveys on public health and epidemiology (2014)
Preprint / Working Paper

In both the private and public sectors research on attitudes and behaviour is often carried out using “online access panels” – panels sometimes consisting of hundreds of thousands of members of the public who have agreed to answer questionnaires on a... Read More about Online access panels for surveys on public health and epidemiology.

Profiling key purchase influencers: Those perceived as consumer savvy (2011)
Journal Article

The concept of consumer intelligence or consumer savvy is defined and the way in which this can be measured is examined with a view to determining if and how being perceived to be savvy affects decision-making influence in a family setting in the UK.... Read More about Profiling key purchase influencers: Those perceived as consumer savvy.

Consumer savvy and intergenerational effects (2008)
Journal Article

The authors examine the concept of consumer savvy, distinguishing consumer savvy from marketing savvy, and examine three ways of measuring consumer savvy in adults and children. The measurement of human intelligence has a 100-year history, so the res... Read More about Consumer savvy and intergenerational effects.

Let's get ethical: Dealing with socially desirable responding online (2008)
Journal Article

Because marketing researchers are focusing increasingly on the issues of corporate and consumer social responsibility and other ethical behaviour, there is a clear need to assess the possible impact of Socially Desirable Responding in interviews on t... Read More about Let's get ethical: Dealing with socially desirable responding online.

Online access panels and tracking research: The conditioning issue (2007)
Journal Article

"GROw"ing up: Tweenagers' involvement in family decision making (2007)
Journal Article

Purpose - Practitioners in particular have noted that kids are growing older younger (KGOY) and academic research has in parallel shown that children are becoming more involved in the final stages of purchase decisions, albeit in a limited number of... Read More about "GROw"ing up: Tweenagers' involvement in family decision making.

Hunting for cool tribes (2007)
Book Chapter

Roots marketing: the marketing research opportunity (2007)
Journal Article

Ritzer's McDonaldization and applied qualitative marketing research (2005)
Journal Article

Purpose – The purpose is to examine the insights gained from applying Ritzer's thesis of McDonaldization to international qualitative marketing research, in particular the four pillars of McDonaldization: efficiency, calculability, predictability, an... Read More about Ritzer's McDonaldization and applied qualitative marketing research.

The mind versus market share guide to brand equity (2005)
Journal Article

The influence of children on purchases: The development of measures for gender role orientation and shopping savvy (2005)
Journal Article

The changing composition of the family, changes in gender role orientation and individual differences in marketing or shopping 'savvy' seem likely to affect the degree of influence of different family members in various stages of a purchase. This pap... Read More about The influence of children on purchases: The development of measures for gender role orientation and shopping savvy.

Polls as marketing weapons: Implications for the market research industry (2004)
Journal Article

Polls Apart! Political, research and ethical lessons from UK pressure groups' use of opinion polls (2003)
Journal Article

Measuring diffusion: Fast tracking new products (2003)
Journal Article

Managing the diffusion of innovation (2002)
Presentation / Conference Contribution

Future marketers: Future curriculum: Future shock? (2002)
Presentation / Conference Contribution

An analysis of the concept of cool and its marketing implications (2002)
Journal Article

New marketing, new marketers? (2002)
Presentation / Conference Contribution

Future marketers: Future curriculum: Future shock? (2002)
Journal Article

ESOMAR: Clearing the eMist 2000 (2001)
Presentation / Conference Contribution

The impact of e-business on marketing and marketers (2001)
Report

Engaging the right mindset in qualitative marketing research (2001)
Journal Article

Addresses the need in qualitative market research to consider how best to sample and recruit the right mindsets (respondents) and, if appropriate, prime these for subsequent interviews to maximise insight. Discusses models that might direct recruitme... Read More about Engaging the right mindset in qualitative marketing research.

"Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research (2001)
Journal Article

The rise of green, ethical, social, charity and cause-related marketing should heighten interest in the marketing research problem of socially desirable responding in interviews. This phenomenon leads to over-reporting of what is socially desirable,... Read More about "Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research.

Informed eclecticism: A research paradigm for the twenty-first century (2001)
Journal Article

Top gun fighter pilots provide clues to more effective database marketing segmentation: The impact of birth order (1999)
Journal Article

A major issue in the construction of a database is what data to collect about customers in order to maximise targeting efficiency. The paper examines a variable hitherto neglected by marketers but which has been shown in psychology literature to have... Read More about Top gun fighter pilots provide clues to more effective database marketing segmentation: The impact of birth order.