All Outputs (4)

Social marketing-based strategy for sun protection interventions: supplementary document: Quantitative benchmark Cornwall PCT region. Report prepared for South West Public Health Observatory (2009)
Report

Achieving effective academic/practitioner knowledge exchange in marketing (2008)
Journal Article

Marketing management research and teaching has been criticised for some time as being divorced from practice. However, there has been little research into the nature of knowledge exchange between academics and practitioners in the marketing field. In... Read More about Achieving effective academic/practitioner knowledge exchange in marketing.

How to bridge the gap: Improving academic/practitioner knowledge exchange (2007)
Presentation / Conference Contribution

Routes to better knowledge transfer in marketing management (2006)
Presentation / Conference Contribution