Walking on the light side: Investigating the world of ghost tour operators and entrepreneurial marketing
(2018)
Journal Article
© 2018, Emerald Publishing Limited. Purpose: Ghost tours are an important part of tourism in many towns and cities around the world. Described as light dark tourism, they are a mix of the macabre and entertainment. Ghost tours are usually small busin... Read More about Walking on the light side: Investigating the world of ghost tour operators and entrepreneurial marketing.