Mass media barriers to social marketing interventions: The example of sun protection in the UK

Kemp, Gill; Eagle, Lynne; Verne, Julia

doi:10.1093/heapro/daq048

All Outputs (4)

Who can you trust? Deciphering decline in trust of government-sponsored sources of health information (2011)
Presentation / Conference Contribution

Segmentation strategies for strengthening sun protection behaviours within the UK (2011)
Presentation / Conference Contribution

Sun protection: North and South – A comparison of attitudes and behaviours of young adults in the UK and NZ: Implications for UK interventions (2011)
Presentation / Conference Contribution

Mass media barriers to social marketing interventions: The example of sun protection in the UK (2011)
Journal Article

The role of the mass media in communicating health-related information to the wider population is the focus of this paper. Using the example of sun protection within the UK, we highlight some of the major challenges to raising awareness of steadily i... Read More about Mass media barriers to social marketing interventions: The example of sun protection in the UK.