All Outputs (137)
Achieving effective academic/practitioner knowledge exchange in marketing (2008)
Journal Article
Marketing management research and teaching has been criticised for some time as being divorced from practice. However, there has been little research into the nature of knowledge exchange between academics and practitioners in the marketing field. In... Read More about Achieving effective academic/practitioner knowledge exchange in marketing.
Social marketing strategies on cycling (2008)
Report
How to bridge the gap: Improving academic/practitioner knowledge exchange (2007)
Presentation / Conference Contribution
Barriers to exercise for young adults (2007)
Presentation / Conference Contribution
Physics envy (2007)
Journal Article
Purpose - This paper seeks to identify and discuss a phenomenon with a hidden but severe impact on the conduct of research and teaching in marketing. Design/methodology/approach - Solicited as a viewpoint contribution, with permission to think aloud.... Read More about Physics envy.
Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations (2007)
Journal Article
Aim: In this article the authors illustrate using a case study approach how primary care professionals can use the combination of geodemographic data with hospital episode statistics (HES) to predict the location of people yat risk’ of diabetes melli... Read More about Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations.
Routes to better knowledge transfer in marketing management (2006)
Presentation / Conference Contribution
Why soft science is the key to regaining leadership in marketing knowledge (2006)
Presentation / Conference Contribution
Harvard Business Review says our elite research is irrelevant: Why 'soft science' is the key to regaining leadership in marketing knowledge (2006)
Presentation / Conference Contribution
From CRM to FRM: applying CRM in the football industry (2006)
Journal Article
In this paper, the authors develop a conceptual and implementation framework for 'fan relationship management' (FRM) that learns from the successes and failures of conventional customer relationship management (CRM) but considers the special nature o... Read More about From CRM to FRM: applying CRM in the football industry.
Social marketing in action: Geodemographics and heavy drinking (2005)
Presentation / Conference Contribution
Revolution marketing (2005)
Book
Clearing up media neutral planning (2005)
Journal Article