How to bridge the gap: Improving academic/practitioner knowledge exchange
(2007)
Presentation / Conference Contribution
All Outputs (127)
Barriers to exercise for young adults (2007)
Presentation / Conference Contribution
Physics envy (2007)
Journal Article
Purpose - This paper seeks to identify and discuss a phenomenon with a hidden but severe impact on the conduct of research and teaching in marketing. Design/methodology/approach - Solicited as a viewpoint contribution, with permission to think aloud.... Read More about Physics envy.
Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations (2007)
Journal Article
Aim: In this article the authors illustrate using a case study approach how primary care professionals can use the combination of geodemographic data with hospital episode statistics (HES) to predict the location of people yat risk’ of diabetes melli... Read More about Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations.
Routes to better knowledge transfer in marketing management (2006)
Presentation / Conference Contribution
Why soft science is the key to regaining leadership in marketing knowledge (2006)
Presentation / Conference Contribution
Harvard Business Review says our elite research is irrelevant: Why 'soft science' is the key to regaining leadership in marketing knowledge (2006)
Presentation / Conference Contribution
From CRM to FRM: applying CRM in the football industry (2006)
Journal Article
In this paper, the authors develop a conceptual and implementation framework for 'fan relationship management' (FRM) that learns from the successes and failures of conventional customer relationship management (CRM) but considers the special nature o... Read More about From CRM to FRM: applying CRM in the football industry.
Social marketing in action: Geodemographics and heavy drinking (2005)
Presentation / Conference Contribution
Revolution marketing (2005)
Book
Clearing up media neutral planning (2005)
Journal Article
Media neutral planning: A strategic perspective (2005)
Journal Article
Why practitioners don't read our articles and what we should do about it (2005)
Journal Article
This article questions the value of much academic marketing's 'top' journal literature. The argument made is that current strong pressures (driven by the RAE) to publish in journals that are dominated by positivistic approaches is damaging to both pu... Read More about Why practitioners don't read our articles and what we should do about it.
Morality and markets: an exploration on the impact of charity reputation on donor intention (2004)
Presentation / Conference Contribution
A call to arms for applied marketing academics (2004)
Journal Article
“Research has a value that does not depend on how true it is” is a quote from Griseri's call for management researchers to concern themselves less with scientific validity and more with relevance, striking a chord within the marketing academy in the... Read More about A call to arms for applied marketing academics.
Why practitioners don't read our articles and what we should do about it (2004)
Presentation / Conference Contribution
New technology and the changing role of marketing (2004)
Journal Article
Marketing practice is increasingly being affected by new technologies, creating opportunities and threats for marketing practitioners. Much of the literature has concentrated on effects external to the firm such as the Internet's impact on market str... Read More about New technology and the changing role of marketing.
The changing face of marketing academia: What can we learn from commercial market research and practitioners? (2004)
Journal Article
This commentary was stimulated by two things. First, the apparently growing concerns within marketing academia with the gap between academia and practice. Throughout Europe academics are expressing the need to link their work closely with practitione... Read More about The changing face of marketing academia: What can we learn from commercial market research and practitioners?.
Book review: The rhetoric and reality of marketing, by Philip J. Kitchen (Ed) (2004)
Journal Article