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Executive Forum: The disappearing saver - some ways forward in this difficult market

Hughes, T. J.; Hughes, Tim

Authors

T. J. Hughes

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing



Abstract

It would be foolhardy for the building society industry to ignore the changing needs of the saver. © 1994 MCB University Press Limited.

Journal Article Type Article
Publication Date Dec 1, 1994
Journal International Journal of Bank Marketing
Print ISSN 0265-2323
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 12
Issue 8
Pages 4-11
DOI https://doi.org/10.1108/02652329410068994
Keywords building societies, competitive strategy, customer service, customers, financial investment, financial services, market segmentation, marketing
Public URL https://uwe-repository.worktribe.com/output/1108787
Publisher URL http://dx.doi.org/10.1108/02652329410068994


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