Outputs (136)

The genre of corporate history (2009)
Journal Article

Purpose – This paper seeks to identify and define the genre of corporate history within the pervasive historical discourse produced by and about organizations which tells the past of an organization across a multiplicity of texts: published works – c... Read More about The genre of corporate history.

Implementing e-learning and web 2.0 innovation – didactical scenarios and practical implications (2009)
Journal Article

Analysis of before and after studies omitted from the synthesis of the West Midland Health Technology Assessment Collaboration February 2009 report providing public health information to prevent skin cancer: Review of effectiveness and cost effectiveness (2009)
Report

Health partnerships: guide to the ethics of local partnerships for health: report prepared for the Department of Health via Oxford Strategic Marketing (2009)
Report

Khan, K. M. and Khan, M. N. The encyclopaedic dictionary of marketing. New Delhi, Response Books/Sage Publications. (Book Review) (2009)
Journal Article

New media, old theories, existing regulations: Current issues in marketing to children (2009)
Journal Article

Review of Evans, W.D. and Hastings G. (2009). Public Health Branding: Applying Marketing for Social Change. Oxford: Oxford University Press. (2009)
Journal Article

Social marketing ethics: report prepared for the National Social Marketing Centre (2009)
Report

This report has been developed by Professor Lynn Eagle from the Bristol Social Marketing Centre, Bristol Business School University of West of England with contributions from
staff at the National Social Marketing Centre.

The changing face of leadership (2009)
Book Chapter

Betrayal and friendship (2009)
Journal Article

The purpose of this paper is to explore the relationship between friendship and betrayal. Both are perceived to involve dynamics that can have a major impact in organizations, but both have tended to be under researched.