Lynne Eagle
Khan, K. M. and Khan, M. N. The encyclopaedic dictionary of marketing. New Delhi, Response Books/Sage Publications. (Book Review)
Eagle, Lynne
Authors
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2009 |
| Journal | Journal of Marketing Communications |
| Print ISSN | 1352-7266 |
| Publisher | Taylor & Francis (Routledge) |
| Peer Reviewed | Peer Reviewed |
| Volume | 15 |
| Issue | 5 |
| Pages | 367-368 |
| DOI | https://doi.org/10.1080/13527260903201116 |
| Keywords | Khan, marketing |
| Public URL | https://uwe-repository.worktribe.com/output/1002156 |
| Publisher URL | http://dx.doi.org/10.1080/13527260903201116 |
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