Outputs (2)

A comparative analysis of board disclosures of selected pharmaceuticals companies of Bangladesh and the UK (2019)
Journal Article

This research aims to compare the board disclosures in the annual reports of selected pharmaceutical companies in the UK and Bangladesh. The sample consists of 10 purposively selected pharmaceutical companies from both countries. A secondary qualitat... Read More about A comparative analysis of board disclosures of selected pharmaceuticals companies of Bangladesh and the UK.

Building brand awareness: The role of celebrity endorsement in advertisements (2018)
Journal Article

Advertisers believe that celebrity endorsement is a competent marketing tool for building brand awareness. Based on Elaboration Likelihood Model, this research aims at exploring how celebrity endorsement in advertisement creates brand awareness. A qu... Read More about Building brand awareness: The role of celebrity endorsement in advertisements.