Outputs (4)

Happy staff makes good stuff! Internal marketing and perceived service quality: The mediating role of frontline employees’ satisfaction (2024)
Presentation / Conference Contribution

This research focuses on a dual perspective, that of Marketing and Human Resources, which is particularly interesting to allow to build a model reflecting the interaction between frontline service employees, through the Internal Marketing impact on t... Read More about Happy staff makes good stuff! Internal marketing and perceived service quality: The mediating role of frontline employees’ satisfaction.

When internal marketing is the key performance of the service experience (2023)
Presentation / Conference Contribution

Service companies are tackling challenges every day. The service organization must take the right decision even in the most critical situations. Marketing is dealing with these situations and challenges, keeping the service performance through the cu... Read More about When internal marketing is the key performance of the service experience.

Challenges to wellbeing amongst clinical academic health professionals (2023)
Presentation / Conference Contribution

Background:
The Covid-19 pandemic exacerbated the toll on the NHS of a decade of austerity and increasing demand from an aging population with talk of giving attention to staff wellbeing. In the literature, employee wellbeing is clearly recognized... Read More about Challenges to wellbeing amongst clinical academic health professionals.

Internal marketing as a new alternative for the service employees' performance: An empirical study (2011)
Journal Article

The increasing importance of relational marketing in the service sector as underlined by several authors and particularly by Berry (1983) culminates in a new marketing orientation toward internal marketing, even suggesting a significant impact of the... Read More about Internal marketing as a new alternative for the service employees' performance: An empirical study.