Post-feminist advertising laid bare: Young women's talk about the sexually agentic woman of 'midriff' advertising (2011)
Journal Article

This paper presents a feminist Foucauldian analysis of women's interpretations of images of women in post-feminist advertising. Building on Ros Gill's analysis of post-feminist advertising images of women, and more specifically the figure of 'the mid... Read More about Post-feminist advertising laid bare: Young women's talk about the sexually agentic woman of 'midriff' advertising.

Are contemporary media images which seem to display women as sexually empowered actually harmful to women? (2010)
Journal Article

There has been a shift in the depiction of women in advertising from objectifying representations of women as passive sex objects to agentic sexual representations where the women appear powerful and in control (Gill, 2007a, 2008), and there is subst... Read More about Are contemporary media images which seem to display women as sexually empowered actually harmful to women?.