Poverty, power and politics: Considerations for engaging citizens in social marketing programmes
(2012)
Presentation / Conference Contribution
'Binge Drinking': A tribal brand for socio-economically disadvantaged young people? (2010)
Presentation / Conference Contribution
Internal marketing to support social marketing: A case study from the Fire & Rescue Service (2008)
Presentation / Conference Contribution
Does trying to do good equate to doing no harm? Ethical dimensions of social marketing (2008)
Presentation / Conference Contribution
Somerset PCT insights: Smokefree homes
Preprint / Working Paper