Post-feminist advertising laid bare: Young women's talk about the sexually agentic woman of 'midriff' advertising
(2011)
Journal Article
Rúdólfsdóttir, A., Malson, H., Halliwell, E., & Tischner, I. (2011). Post-feminist advertising laid bare: Young women's talk about the sexually agentic woman of 'midriff' advertising. Feminism and Psychology, 21(1), 74-99. https://doi.org/10.1177/0959353510370030
This paper presents a feminist Foucauldian analysis of women's interpretations of images of women in post-feminist advertising. Building on Ros Gill's analysis of post-feminist advertising images of women, and more specifically the figure of 'the mid... Read More about Post-feminist advertising laid bare: Young women's talk about the sexually agentic woman of 'midriff' advertising.