Labouring under false pretences? The emotional labour of authentic leadership
(2013)
Book Chapter
From the 4Ps to COM-SM: Reconfiguring the social marketing mix (2013)
Journal Article
In this paper, the authors aim to contend that the 4Ps of social marketing have been stretched beyond breaking point. Originally designed for social marketing mixes that contained products and prices, the social marketing 4Ps are no longer fit for pu... Read More about From the 4Ps to COM-SM: Reconfiguring the social marketing mix.
Beyond persuasion: A cultural perspective of behaviour (2013)
Journal Article
Purpose: This research suggests that understanding problem behaviours through a cultural lens may offer multifarious layers of insight and provide opportunities for more effective intervention than the classical psychological perspective and cognitiv... Read More about Beyond persuasion: A cultural perspective of behaviour.
What the next generation of social marketers think (2013)
Presentation / Conference Contribution
Examining the information value of virtual communities: Factual versus opinion-based message content (2013)
Journal Article
Social customer relationship management (SCRM) is an evolving discipline which uses technology as a communication channel. It is under-researched and is lacking in its use of traditional marketing principles to inform practice. We shed light on the t... Read More about Examining the information value of virtual communities: Factual versus opinion-based message content.