Outputs (4)

Internal marketing to support social marketing: A case study from the Fire & Rescue Service (2008)
Presentation / Conference Contribution

The need for effective internal marketing to support external social marketing strategies (2008)
Presentation / Conference Contribution

Does trying to do good equate to doing no harm? Ethical dimensions of social marketing (2008)
Presentation / Conference Contribution

A good theory – But does it work in practice? A critique of the transtheoretical model (2008)
Presentation / Conference Contribution