Improving academic/practitioner engagement in marketing: what can we learn from other management disciplines?
(2009)
Presentation / Conference Contribution
Outputs (2)
Strategic thinking in family businesses (2009)
Presentation / Conference Contribution
Abstract: This practitioner orientated paper seeks to understand better how management knowledge is created, shared and disseminated in family businesses (FBs). It outlines the initial findings from an exploratory study with senior managers of 20 FBs... Read More about Strategic thinking in family businesses.