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Outputs (3)

Professionalism as a soft skill: The social construction of worker identity in India’s new services economy (2023)
Journal Article

Once a popular buzzword for multinational corporations, ‘professionalism’ has now become a common catchphrase in India’s emerging services economy. Today, youth aspiring to join entry-level services roles such as those in call centres, retail, and co... Read More about Professionalism as a soft skill: The social construction of worker identity in India’s new services economy.