Tim Hughes' Outputs (4)

Co-creation: moving towards a framework for creating innovation in the Triple Helix (2014)
Journal Article

© 2014 Taylor & Francis. The objective of the paper is to demonstrate how the theoretical ideas of service-dominant logic (S-D logic) can usefully be applied to innovation through collaboration among university, industry and government. The debate... Read More about Co-creation: moving towards a framework for creating innovation in the Triple Helix.

Agencies and clients: Co-creation in a key B2B relationship (2014)
Presentation / Conference Contribution

This is an empirical study of co-creation in the context of the relationship between clients and their advertising agencies. This is the first study to conduct dyadic interviews with a number of clients and their agencies in examining the co-creation... Read More about Agencies and clients: Co-creation in a key B2B relationship.

Agencies and Clients – a very special relationship 1 (2014)
Presentation / Conference Contribution

Findings from Hughes and Vafeas first stage of research on marketing agencies and clients.

Consumer resistance to internet-based services: Implications for real estate customer service (2014)
Journal Article

Internet-based applications are very commonplace within business and personal contexts. Online banking, chat based customer service, and shopping are just some of the e-functions that permeate our day-to-day lives. Some consumers, though, show great... Read More about Consumer resistance to internet-based services: Implications for real estate customer service.