Consumer resistance to internet-based services: Implications for real estate customer service
Patsiotis, A; Hughes, Tim; Webber, Don J.
Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing
Don J. Webber
Internet-based applications are very commonplace within business and personal contexts. Online banking, chat based customer service, and shopping are just some of the e-functions that permeate our day-to-day lives. Some consumers, though, show great resistance to emerging online technology. Driven by privacy concerns, security risks, a lack of knowledge of available technologies, and/or simply preferences for human interaction, some still resist Internet-based tools by either delaying adoption or rejecting the technology altogether.
Patsiotis, A., Hughes, T., & Webber, D. J. (2014). Consumer resistance to internet-based services: Implications for real estate customer service
|Journal Article Type||Article|
|Acceptance Date||Mar 1, 2014|
|Publication Date||Jun 1, 2014|
|Journal||Keller Centre Research Report|
|Peer Reviewed||Peer Reviewed|
|Keywords||consumer resistance, internet-based services, real estate, customer service|
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