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Consumer resistance to internet-based services: Implications for real estate customer service

Patsiotis, A; Hughes, Tim; Webber, Don J.

Authors

A Patsiotis

Tim Hughes Tim.Hughes@uwe.ac.uk
Professor in Applied Marketing



Abstract

Internet-based applications are very commonplace within business and personal contexts. Online banking, chat based customer service, and shopping are just some of the e-functions that permeate our day-to-day lives. Some consumers, though, show great resistance to emerging online technology. Driven by privacy concerns, security risks, a lack of knowledge of available technologies, and/or simply preferences for human interaction, some still resist Internet-based tools by either delaying adoption or rejecting the technology altogether.

Journal Article Type Article
Publication Date Jun 1, 2014
Journal Keller Centre Research Report
Peer Reviewed Peer Reviewed
Volume 7
Issue 2
APA6 Citation Patsiotis, A., Hughes, T., & Webber, D. J. (2014). Consumer resistance to internet-based services: Implications for real estate customer service
Keywords consumer resistance, internet-based services, real estate, customer service
Publisher URL http://www.baylor.edu/business/kellercenter/news.php?action=story&story=142883