Tim Hughes' Outputs (4)

Regaining a seat at the table: Marketing management and the e-service opportunity (2007)
Journal Article

Purpose - The study outlined in this paper seeks to deepen one's understanding of the theoretical and practical implications for marketing management where an internet component has been added to the business. Design/methodology/approach - Cases were... Read More about Regaining a seat at the table: Marketing management and the e-service opportunity.

How to bridge the gap: Improving academic/practitioner knowledge exchange (2007)
Presentation / Conference Contribution

Does the marketing curriculum reflect the importance of services marketing to practitioners? (2007)
Journal Article

Given the growth of the service sector and the increased importance of service marketing thinking for practitioners we are interested in learning how far this development is reflected within the marketing curriculum delivered within UK universities.... Read More about Does the marketing curriculum reflect the importance of services marketing to practitioners?.

Degrees of separation: Technological interactivity and account management (2007)
Journal Article

Purpose - There has been an increasing application of remote technology to customer service. This research, from business-to-business financial services, seeks to gain insight and understanding into how the supplier/customer relationship and account... Read More about Degrees of separation: Technological interactivity and account management.