Tim Hughes' Outputs (4)

The teaching of services marketing (2004)
Presentation / Conference Contribution

Managing customers in financial services: The role of the marketing function in e-commerce (2004)
Presentation / Conference Contribution

New technology and the changing role of marketing (2004)
Journal Article

Marketing practice is increasingly being affected by new technologies, creating opportunities and threats for marketing practitioners. Much of the literature has concentrated on effects external to the firm such as the Internet's impact on market str... Read More about New technology and the changing role of marketing.

Key account management in financial services: an outline research agenda (2004)
Journal Article

The forces of deregulation and technological development have created a highly competitive environment in financial services. Despite the quest for business-to-business service efficiency, most financial services companies know that they must not los... Read More about Key account management in financial services: an outline research agenda.