Mario Vafeas' Outputs (31)

Client defection in the design industry: a study of the causes, process and context of switching agencies (2002)
Journal Article

This paper explores the factors that cause client defection in the graphic design industry within the context of the business relationship in which it takes place. The paper examines the literature pertaining to defection, loyalty, relationship dynam... Read More about Client defection in the design industry: a study of the causes, process and context of switching agencies.

Winning client commitment
Presentation / Conference Contribution

Presentation of research to Design Business Association members.

Getting the most out of your agency
Presentation / Conference Contribution

Presentation and discussion of research to practitioners from Bristol Media and Business West.

Client—agency relationships: Winning client commitment
Presentation / Conference Contribution

Presentation and workshop with Bristol Media practitioners

Is the traditional agency model dead?
Presentation / Conference Contribution

Presentation of research to Direct Marketing Association members.

Client—agency relationships: Digital transformation. New models, new and old problems
Presentation / Conference Contribution

Presentation of research findings to practitioners and discussion of implications.

Clients and agencies: Getting the most out of the relationship
Presentation / Conference Contribution

Presentation of research to the Professional Marketers Association members.

Client/agency relationships: Value creation or value destruction
Presentation / Conference Contribution

Presentation at Bristol Media's annual conference

Agencies and clients – a very special relationship 2
Presentation / Conference Contribution

Presentation of research findings to client practitioners and workshop on implications.

Clients and agencies: Getting the most out of the relationship
Presentation / Conference Contribution

Presentation of research findings to practitioners in Bath.

Agencies and clients – a very special relationship 3
Presentation / Conference Contribution

Presentation and workshop with agency and client practitioners. The last in a series.