Mario Vafeas' Outputs (14)

Drivers of client loyalty in the context of market and technological transformation (2018)
Presentation / Conference Contribution

This study investigates the drivers of loyalty in the context of market and technological transformation. The focus is the client–marketing agency relationship. In an era of greater competitive intensity, greater pressure to demonstrate a return on i... Read More about Drivers of client loyalty in the context of market and technological transformation.

Co-creation of impact in marketing management: Agency and client research (2015)
Presentation / Conference Contribution

The creation of wider social and economic impact from academic research is an important policy issue and a priority for BAM. This paper presents a case study of efforts to create practitioner impact from research into the co-creation of marketing co... Read More about Co-creation of impact in marketing management: Agency and client research.

Agencies and clients: Co-creation in a key B2B relationship (2014)
Presentation / Conference Contribution

This is an empirical study of co-creation in the context of the relationship between clients and their advertising agencies. This is the first study to conduct dyadic interviews with a number of clients and their agencies in examining the co-creation... Read More about Agencies and clients: Co-creation in a key B2B relationship.

Agencies and Clients – a very special relationship 1 (2014)
Presentation / Conference Contribution

Findings from Hughes and Vafeas first stage of research on marketing agencies and clients.

Agencies and clients – a very special relationship 3
Presentation / Conference Contribution

Presentation and workshop with agency and client practitioners. The last in a series.

Clients and agencies: Getting the most out of the relationship
Presentation / Conference Contribution

Presentation of research findings to practitioners in Bath.

Agencies and clients – a very special relationship 2
Presentation / Conference Contribution

Presentation of research findings to client practitioners and workshop on implications.

Client/agency relationships: Value creation or value destruction
Presentation / Conference Contribution

Presentation at Bristol Media's annual conference

Clients and agencies: Getting the most out of the relationship
Presentation / Conference Contribution

Presentation of research to the Professional Marketers Association members.

Client—agency relationships: Digital transformation. New models, new and old problems
Presentation / Conference Contribution

Presentation of research findings to practitioners and discussion of implications.

Is the traditional agency model dead?
Presentation / Conference Contribution

Presentation of research to Direct Marketing Association members.

Client—agency relationships: Winning client commitment
Presentation / Conference Contribution

Presentation and workshop with Bristol Media practitioners

Winning client commitment
Presentation / Conference Contribution

Presentation of research to Design Business Association members.

Getting the most out of your agency
Presentation / Conference Contribution

Presentation and discussion of research to practitioners from Bristol Media and Business West.