All Outputs (40425)

Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity
Preprint / Working Paper

Education reforms: The marketisation of education in New Zealand. Human capital theory and student investment decisions
Thesis

IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion
Preprint / Working Paper

The concept of integrated marketing communication (IMC) has received considerable coverage in the literature, but even its most ardent supporters have noted problems in translating the concept into reality. Reports on an extensive two‐phase study of... Read More about IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion.

Women’s motivation, expectations and satisfaction with breast augmentation: A retrospective survey
Presentation / Conference Contribution

Breast reconstruction: Body image, anxiety and coping with the decision for or against surgery
Presentation / Conference Contribution

Breast reconstruction: How do women decide whether or not to undergo reconstructive surgery following mastectomy?
Presentation / Conference Contribution

Strategic marketing plan
Preprint / Working Paper

Evaluation of a one-stop breast lump clinic: A randomised controlled trial
Presentation / Conference Contribution

Editorial: Bristol Midwives: in the Spotlight
Journal Article

Advertising effectiveness measurement: A review of industry research practice
Preprint / Working Paper

Breast reconstruction: Who has it and why?
Presentation / Conference Contribution

Transportation projects selection using fuzzy sets theory
Thesis

Expected diagnosis at a specialist breast clinic: Is illness representation theory relevant?
Presentation / Conference Contribution

'One-stop clinics': A randomised controlled trial examining the psychological impact of same-day diagnosis for women referred to a specialist breast clinic
Presentation / Conference Contribution

The psychological impact of same-day diagnosis at a 'one-stop' versus 'two-stop' breast clinic
Presentation / Conference Contribution

How relevant is the illness representation model to the experiences of women attending a specialist breast clinic?
Presentation / Conference Contribution

Illness representations: Women's expectations of diagnosis at a specialist breast clinic
Presentation / Conference Contribution

Children in the Picture: Media, ethics and the reporting of child labour
Preprint / Working Paper

The London County Council Nursing Service 1929-48: The Significance of the Nursing Leadership
Journal Article

Why teach ethics to nurses
Journal Article