The impact of cultural events on city image: Rotterdam, cultural capital of Europe 2001
(2004)
Journal Article
Cities are increasingly using cultural events to improve their image, stimulate urban development and attract visitors and investment. As part of its event-led regeneration strategy, Rotterdam staged the 'Cultural Capital of Europe' event in 2001. Th... Read More about The impact of cultural events on city image: Rotterdam, cultural capital of Europe 2001.