From PFI to PPP: Is risk understood?’ a positioning paper
(2000)
Journal Article
All Outputs (1036)
Donor overboard (2000)
Journal Article
Improving donor retention: How can charities build loyalty? (2000)
Book Chapter
The Carnegie school (2000)
Journal Article
Widening the appeal of charity (2000)
Journal Article
Operationalising the marketing concept: Just what can be achieved when you get it right? (2000)
Journal Article
Assessing charities using data envelopment analysis (2000)
Book Chapter
Network marketing in south africa: An exploratory study of consumer perceptions (1999)
Journal Article
In global terms the Network Marketing (NWM) industry continues to experience rapid growth. Indeed, in South Africa the absence of a need for high levels of infrastructure support and the fit with elements of traditional African culture, combine to ma... Read More about Network marketing in south africa: An exploratory study of consumer perceptions.
Surf when you're winning; the use of web sites in football club marketing (1999)
Presentation / Conference Contribution
Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it (1999)
Presentation / Conference Contribution
Modelling donor attrition: Why do individuals stop giving? (1999)
Presentation / Conference Contribution
Should the sector step back and ask why it needs to market itself? (1999)
Presentation / Conference Contribution
Donor retention: Just why do donors stop giving? (1999)
Presentation / Conference Contribution
Why do donors give? (1999)
Presentation / Conference Contribution
Horses for courses: Market versus societal orientation in the nonprofit sector (1999)
Presentation / Conference Contribution
Investigating charity-donor relationships: why do individuals stop giving? (1999)
Presentation / Conference Contribution
Charitable giving towards a model of donor behaviour (1999)
Presentation / Conference Contribution
Considerations for U.K. football clubs intending to use the internet as a marketing tool (1999)
Presentation / Conference Contribution
Total quality in project management: Towards an integrated concept (1999)
Presentation / Conference Contribution
English Premier League football clubs: Have they seized their opportunities? (1999)
Presentation / Conference Contribution