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All Outputs (63)

Social Marketing (2012)
Book

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding di... Read More about Social Marketing.

Environmental governance in Europe and Asia: A comparative study of institutional and legislative framework (2012)
Book

This book looks at environmental governance in both Asia and Europe and offers a comparative analysis of the two regions in order to provide a better understanding of the concept of ‘environmental governance’ and its status in Europe and Asia. The bo... Read More about Environmental governance in Europe and Asia: A comparative study of institutional and legislative framework.

Confucian HRM or unitarism with Chinese characteristics? A study of worker attitudes to work reform and management in three state-owned enterprises (2012)
Journal Article

This article addresses the changing nature of factory regimes in China. It analyses worker attitudes to management control and workplace change in three state-owned automotive enterprises. In the context of the diffusion of new management methods tha... Read More about Confucian HRM or unitarism with Chinese characteristics? A study of worker attitudes to work reform and management in three state-owned enterprises.