All Outputs (436)
Modelling distributor retention in network marketing organisations (2001)
Journal Article
This paper proposes a model of distributor retention in network marketing (NWM) organisations based on a review of the existing literature from salesforce management, turnover and marketing perspectives. It is hypothesised that a number of the charac... Read More about Modelling distributor retention in network marketing organisations.
Web based fund raising: Is anyone making any real money? (2001)
Journal Article
Engaging the right mindset in qualitative marketing research (2001)
Journal Article
Addresses the need in qualitative market research to consider how best to sample and recruit the right mindsets (respondents) and, if appropriate, prime these for subsequent interviews to maximise insight. Discusses models that might direct recruitme... Read More about Engaging the right mindset in qualitative marketing research.
The role of perceptions in predicting donor value (2001)
Journal Article
Explores the role of donor perceptions in predicting the value of a donor, both to the voluntary sector as a whole and to specific organisations. Three classes of perceptual variable are examined; perceptions of the performance of the voluntary secto... Read More about The role of perceptions in predicting donor value.
Fundraising direct: A communications planning guide for charity marketing (2001)
Journal Article
Charities constitute a formidable sector in the UK economy. Numbering 180,000 and accounting for almost $17 billion in income, the sector is coming under increasing pressure to improve the effectiveness of its marketing efforts. Direct marketing is g... Read More about Fundraising direct: A communications planning guide for charity marketing.
Causal laws, functional relations and tendencies (2001)
Journal Article
Market versus societal orientation in the nonprofit context (2001)
Journal Article
American pie chart (2001)
Journal Article
Botton village (2001)
Journal Article
Donor motivations (2001)
Journal Article
Public trust and confidence in the voluntary sector (2001)
Journal Article
Learning at the edges between knowing and not-knowing: ‘Translating’ Bion (2001)
Journal Article
The strategic value of direct marketing: Expanding its role within the company, Paper 2 (2001)
Journal Article
The strategic value of direct marketing: What are we good at? Part 1 (2001)
Journal Article
Industrial restructuring 'globalisation', and the trade union response: A study of MSF in the South west of England (2001)
Journal Article
This article examines the trade union response to industrial restructuring in two sectors highly exposed to international market competition in the south west of England. The authors have conducted interviews of MSF representatives in the insurance a... Read More about Industrial restructuring 'globalisation', and the trade union response: A study of MSF in the South west of England.
What Kind of Theory is Marx's Labour Theory of Value? A Critical Realist Inquiry (2001)
Journal Article
This paper uses critical realism to reflect upon the issue of theory in Marx's Labour Theory of Value (LTV). Like any theory, the LTV is rooted in a mode of theorisation. Rooting the LTV in an inappropriate (deductivist) mode of theorisation encourag... Read More about What Kind of Theory is Marx's Labour Theory of Value? A Critical Realist Inquiry.
Using donor lifetime value to inform fundraising strategy (2001)
Journal Article
The successful quantification in monetary terms of the value of a donor to a voluntary organization can be a valuable aid to the subsequent development of fundraising strategy. Despite the significance of the concept of lifetime value (LTV), however,... Read More about Using donor lifetime value to inform fundraising strategy.
"Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research (2001)
Journal Article
The rise of green, ethical, social, charity and cause-related marketing should heighten interest in the marketing research problem of socially desirable responding in interviews. This phenomenon leads to over-reporting of what is socially desirable,... Read More about "Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research.
Quality in project environments: A nonconventional agenda (2000)
Journal Article
A growing body of evidence indicates the emerging applications of projects and their role in modern businesses. The agreement over project success criteria and delivery of a quality product still remains a key managerial concern. Underlying theoretic... Read More about Quality in project environments: A nonconventional agenda.