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All Outputs (4)

Entrepreneurial storytelling: Using a consistent story to create and sustain a business: Case studies of two migrant entrepreneurs (2023)
Journal Article

This qualitative research uses case studies of two migrant entrepreneurs – Karan Bilimoria and Levi Roots – to explore the use of storytelling as a tool for establishing and sustaining a business. It proposes a conceptual framework which shows how s... Read More about Entrepreneurial storytelling: Using a consistent story to create and sustain a business: Case studies of two migrant entrepreneurs.

ISBE 2022 - Heritage Entrepreneurship (2022)
Presentation / Conference Contribution

Poster presented at the44th Institute for Small Business and Entrepreneurship (ISBE) Conference in York, October 2022. The poster outlines Helen Rana's PhD research and won the award of 'Best Poster for the ISBE Doctoral Day 2022'