Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations

Powell, Jane; Tapp, Alan; Orme, Judy; Farr, Marc

doi:10.1017/S1463423607000047

All Outputs (5)

Social marketing in action: Geodemographics, alcoholic liver disease and heavy episodic drinking in Great Britain (2007)
Journal Article

How to bridge the gap: Improving academic/practitioner knowledge exchange (2007)
Presentation / Conference Contribution

Barriers to exercise for young adults (2007)
Presentation / Conference Contribution

Physics envy (2007)
Journal Article

Purpose - This paper seeks to identify and discuss a phenomenon with a hidden but severe impact on the conduct of research and teaching in marketing. Design/methodology/approach - Solicited as a viewpoint contribution, with permission to think aloud.... Read More about Physics envy.

Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations (2007)
Journal Article

Aim: In this article the authors illustrate using a case study approach how primary care professionals can use the combination of geodemographic data with hospital episode statistics (HES) to predict the location of people yat risk’ of diabetes melli... Read More about Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations.