J. Mills
Value co-creation in a UK air defence, service availability contract - the problem of multiple customer perspectives and diverse cultures
Mills, J.; Crute, V.; Parry, Glenn
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | The European institute for advanced studies in management (EIASM) Naples forum on services: service-dominant logic, service science and network theory |
| Start Date | Jun 16, 2009 |
| End Date | Jun 19, 2009 |
| Publication Date | Jan 1, 2010 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | UK, air defence, diverse cultures, service availability contract |
| Public URL | https://uwe-repository.worktribe.com/output/987025 |
| Publisher URL | http://www.eiasm.org |
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