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Value co-creation in a UK air defence, service availability contract - the problem of multiple customer perspectives and diverse cultures

Mills, J.; Crute, V.; Parry, Glenn

Authors

J. Mills

V. Crute

Glenn Parry Glenn.Parry@uwe.ac.uk
Associate Lecturer - BAM



Citation

Mills, J., Crute, V., & Parry, G. (2009, June). Value co-creation in a UK air defence, service availability contract - the problem of multiple customer perspectives and diverse cultures. Paper presented at The European institute for advanced studies in management (EIASM) Naples forum on services: service-dominant logic, service science and network theory, Capri, Italy

Presentation Conference Type Conference Paper (unpublished)
Conference Name The European institute for advanced studies in management (EIASM) Naples forum on services: service-dominant logic, service science and network theory
Conference Location Capri, Italy
Start Date Jun 16, 2009
End Date Jun 19, 2009
Publication Date Jan 1, 2010
Peer Reviewed Not Peer Reviewed
Keywords UK, air defence, diverse cultures, service availability contract
Public URL https://uwe-repository.worktribe.com/output/987025
Publisher URL http://www.eiasm.org


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