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Science in Culture: Audiences’ Perspective on Engaging With Science at a Summer Festival

Sardo, Ana Margarida; Grand, Ann

Authors

Ann Grand ann2.grand@uwe.ac.uk



Abstract

© 2016, © The Author(s) 2016. In this commentary, we explore the factors that contributed to festival goers’ choice to attend science-based events at a summer cultural festival. We evaluated the impact of such events on the audiences: their levels of engagement, reasons for participation, and their views on and reactions to the events. Presented with a variety of cultural events, attendances at science-based events were strong, with high levels of enjoyment and engagement with scientists and other speakers. Moreover, audiences saw science not as something distinct from “cultural” events but as just another option: Science was culture.

Journal Article Type Article
Publication Date Apr 1, 2016
Journal Science Communication
Print ISSN 1075-5470
Electronic ISSN 1552-8545
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 38
Issue 2
Pages 251-260
APA6 Citation Sardo, A. M., & Grand, A. (2016). Science in Culture: Audiences’ Perspective on Engaging With Science at a Summer Festival. Science Communication, 38(2), 251-260. https://doi.org/10.1177/1075547016632537
DOI https://doi.org/10.1177/1075547016632537
Keywords informal venues, science communication, public engagement, generic venues, audience, festivals
Publisher URL http://dx.doi.org/10.1177/1075547016632537

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