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The effect of supply chain collaboration on the servitization strategies in the pharmaceutical industry

Ruizalba, J.; Soares, A.; Rodriguez-Molina, M.; Castañeda-García, J.

Authors

J. Ruizalba

M. Rodriguez-Molina

J. Castañeda-García



Abstract

This paper focuses on the investigation of the effect of supply chain collaboration on the relationships between different levels of services (base, intermediate and advanced) and their impact on servitization consequences and performance within the pharmaceutical industry. A quantitative research methodology was implemented and a sample of 219 pharmacy stores (servitized companies) responded to the online questionnaire. Data was analysed through exploratory and confirmatory factor analysis. Multiple regression was used to test moderation. Main findings emphasize the role of collaboration as a key moderator on the enhancement of the potential impact of advanced and intermediate services on servitization consequences and performance.

Presentation Conference Type Conference Paper (unpublished)
Start Date Jun 17, 2016
Peer Reviewed Peer Reviewed
APA6 Citation Ruizalba, J., Soares, A., Rodriguez-Molina, M., & Castañeda-García, J. (2016, June). The effect of supply chain collaboration on the servitization strategies in the pharmaceutical industry
Keywords servitization, supply chain collaboration, performance
Additional Information Title of Conference or Conference Proceedings : The 23rd European Operations Management Association (EUROMA) conference
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