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Gamification and entrepreneurial intentions

Ruiz-Alba, José L.; Soares, Anabela; Rodríguez-Molina, Miguel Angel; Banoun, Arnaud

Authors

José L. Ruiz-Alba

Miguel Angel Rodríguez-Molina

Arnaud Banoun



Abstract

Purpose – The purpose of this paper is to investigate how gamification can influence entrepreneurial intentions (EI) of a group of users of an online platform provided by a private company.
Design/methodology/approach – A quantitative research strategy was used with a sample of 220 respondents. These respondents were tested before and after the gamification experience.
Findings – Main findings support literature suggesting a clear effect of attitudes towards behaviour and perceived behavioural control on EI, in line with the theory of planned behaviour (TPB). Once the basic assumptions of TPB were confirmed, the authors tested the effects of gamification comparing before and after results. Main findings highlight an increase of these effects after the gamification experience, aligned with the self-determination theory.
Practical implications – These findings suggest that gamification is able to influence entrepreneurial behaviours. This contributes to both companies and educators’ knowledge on training for EI with gamification and the use of online platforms to this effect. Recommendations are provided.
Originality/value – This is the first study that investigates the impact of gamification on EI and how
gamification can influence the different relationships between the antecedents of EI.

Journal Article Type Article
Publication Date Nov 11, 2019
Journal Journal of Small Business and Enterprise Development
Print ISSN 1462-6004
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 26
Issue 5
Pages 661-683
APA6 Citation Ruiz-Alba, J. L., Soares, A., Rodríguez-Molina, M. A., & Banoun, A. (2019). Gamification and entrepreneurial intentions. Journal of Small Business and Enterprise Development, 26(5), 661-683. https://doi.org/10.1108/JSBED-09-2018-0266
DOI https://doi.org/10.1108/JSBED-09-2018-0266
Keywords entrepreneurial intentions, theory of planned behaviour, gamification, self-determination theory
Publisher URL https://doi.org/10.1108/JSBED-09-2018-0266
Additional Information Additional Information : This is the author's accepted manuscript. The final published version is available here: https://doi.org/10.1108/JSBED-09-2018-0266.

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