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Gamification and entrepreneurial intentions

Ruiz-Alba, Jos� L.; Soares, Anabela; Rodr�guez-Molina, Miguel Angel; Banoun, Arnaud

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Jos� L. Ruiz-Alba

Miguel Angel Rodr�guez-Molina

Arnaud Banoun


Purpose – The purpose of this paper is to investigate how gamification can influence entrepreneurial intentions (EI) of a group of users of an online platform provided by a private company.
Design/methodology/approach – A quantitative research strategy was used with a sample of 220 respondents. These respondents were tested before and after the gamification experience.
Findings – Main findings support literature suggesting a clear effect of attitudes towards behaviour and perceived behavioural control on EI, in line with the theory of planned behaviour (TPB). Once the basic assumptions of TPB were confirmed, the authors tested the effects of gamification comparing before and after results. Main findings highlight an increase of these effects after the gamification experience, aligned with the self-determination theory.
Practical implications – These findings suggest that gamification is able to influence entrepreneurial behaviours. This contributes to both companies and educators’ knowledge on training for EI with gamification and the use of online platforms to this effect. Recommendations are provided.
Originality/value – This is the first study that investigates the impact of gamification on EI and how
gamification can influence the different relationships between the antecedents of EI.


Ruiz-Alba, J. L., Soares, A., Rodríguez-Molina, M. A., & Banoun, A. (2019). Gamification and entrepreneurial intentions. Journal of Small Business and Enterprise Development, 26(5), 661-683.

Journal Article Type Article
Acceptance Date Dec 10, 2018
Online Publication Date Jan 25, 2019
Publication Date Nov 11, 2019
Deposit Date Mar 14, 2019
Publicly Available Date Mar 15, 2019
Journal Journal of Small Business and Enterprise Development
Print ISSN 1462-6004
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 26
Issue 5
Pages 661-683
Keywords entrepreneurial intentions, theory of planned behaviour, gamification, self-determination theory
Public URL
Publisher URL
Additional Information Additional Information : This is the author's accepted manuscript. The final published version is available here:


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