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Consumer opinion on social policy approaches to promoting positive body image: Airbrushed media images and disclaimer labels

Paraskeva, Nicole; Lewis-Smith, Helena; Diedrichs, Phillippa C

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Authors



Abstract

© The Author(s) 2015. Disclaimer labels on airbrushed media images have generated political attention and advocacy as a social policy approach to promoting positive body image. Experimental research suggests that labelling is ineffective and consumers' viewpoints have been overlooked. A mixed-method study explored British consumers' (N = 1555, aged 11-78 years) opinions on body image and social policy approaches. Thematic analysis indicated scepticism about the effectiveness of labelling images. Quantitatively, adults, although not adolescents, reported that labelling was unlikely to improve body image. Appearance diversity in media and reorienting social norms from appearance to function and health were perceived as effective strategies. Social policy and research implications are discussed.

Citation

Paraskeva, N., Lewis-Smith, H., & Diedrichs, P. C. (2017). Consumer opinion on social policy approaches to promoting positive body image: Airbrushed media images and disclaimer labels. Journal of Health Psychology, 22(2), 164-175. https://doi.org/10.1177/1359105315597052

Journal Article Type Article
Acceptance Date Aug 10, 2015
Online Publication Date Aug 10, 2015
Publication Date Feb 1, 2017
Deposit Date Aug 13, 2015
Publicly Available Date May 4, 2016
Journal Journal of Health Psychology
Print ISSN 1359-1053
Electronic ISSN 1461-7277
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 22
Issue 2
Pages 164-175
DOI https://doi.org/10.1177/1359105315597052
Keywords airbrushing, body image, disclaimer labels, media, policy
Public URL https://uwe-repository.worktribe.com/output/899209
Publisher URL http://dx.doi.org/10.1177/1359105315597052

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