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Impression Management Activity in Vision, Mission, and Values Statements: A Comparison of Commercial and Charitable Organizations

Spear, Sara

Authors

Sara Spear



Abstract

© 2017, Copyright © Taylor & Francis Group, LLC. Abstract: This article investigates the extent to which vision, mission, and values (VM&V) statements play a role in corporate identity management by commercial and charitable organizations. Impression management (IM) theory was used to analyze how these statements could influence stakeholders’ impressions of an organization. A qualitative empirical study was conducted to explore VM&V statements on the websites of 100 commercial and 100 charitable organizations, using content analysis to identify IM activity in the statements. The findings have implications for academics and managers, as there were evidently gaps between theory and practice. Many of the commercial and charitable organizations underutilized VM&V statements as corporate identity cues, and there is subsequently potential for greater use of these statements as part of corporate identity management by organizations in both sectors. Managers should also ensure that the influence of the statements on stakeholders’ impressions of the organization aligns with the desired corporate image.

Citation

Spear, S. (2017). Impression Management Activity in Vision, Mission, and Values Statements: A Comparison of Commercial and Charitable Organizations. International Studies of Management and Organization, 47(2), 159-175. https://doi.org/10.1080/00208825.2017.1256165

Journal Article Type Article
Acceptance Date Feb 8, 2017
Publication Date Apr 3, 2017
Journal International Studies of Management and Organization
Print ISSN 0020-8825
Electronic ISSN 1558-0911
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 47
Issue 2
Pages 159-175
DOI https://doi.org/10.1080/00208825.2017.1256165
Keywords corporate identity, impression management, vision, mission, values
Public URL https://uwe-repository.worktribe.com/output/897835
Publisher URL http://dx.doi.org/10.1080/00208825.2017.1256165
Additional Information Additional Information : This is an Accepted Manuscript of an article published by Taylor & Francis in International Studies of Management & Organization on 03 March 2017, available online: http://www.tandfonline.com/10.1080/00208825.2017.1256165

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