Skip to main content

Research Repository

See what's under the surface

Advanced Search

Servitization and firm performance

Ruizalba, J.; Soares, A.; Rodriguez-Molina, M.; Gounaris, S.

Authors

J. Ruizalba

M. Rodriguez-Molina

S. Gounaris



Abstract

This paper explores the implementation of servitization from the viewpoint of servitized firms in the Spanish pharmaceutical industry. A quantitative research strategy was used to investigate the: (1) servitization motives (quest for profitability, competitive advantage and loyalty), (2) services levels (base, intermediate and advanced), (3) effects on servitization consequences and (4) performance. Data analysis included 219 valid questionnaires treated with EFA and CFA. Main findings indicated that: (a) advanced services were implemented to foster loyalty, profitability and competitive advantage, showing a significant and positive effect on servitization consequences and an indirect effect on performance; (b) intermediate services were used for loyalty and profitability, showing no relationship with servitization consequences and a direct impact on performance; (c) Base services were selected to develop profitability, but harvested no improvements in consequences or performance.

Presentation Conference Type Poster
Start Date May 23, 2017
Peer Reviewed Peer Reviewed
APA6 Citation Ruizalba, J., Soares, A., Rodriguez-Molina, M., & Gounaris, S. (2017, May). Servitization and firm performance. Poster presented at European Marketing Academy (EMAC) 2017
Keywords servitization, performance, pharmaceutical industry
Additional Information Title of Conference or Conference Proceedings : European Marketing Academy (EMAC) 2017 (Poster Session)

Files







You might also like



Downloadable Citations

;