Dr Laura Fogg Rogers Laura.Foggrogers@uwe.ac.uk
Associate Professor of Knowledge Exchange in Engineering
“Robots Vs Animals”: Establishing a Culture of Public Engagement and Female Role Modeling in Engineering Higher Education
Fogg-Rogers, Laura; Sardo, Margarida; Boushel, Corra
Authors
Dr Margarida Sardo Margarida.Sardo@uwe.ac.uk
Senior Research Fellow in Science Communication
Corra Boushel Corra.Boushel@uwe.ac.uk@uwe.ac.uk@uwe.ac.uk
Research Associate in CLAiR City Communications
Abstract
© 2017, © The Author(s) 2017. A widespread culture supporting public engagement activities in higher education is desirable but difficult to establish. Drawing on social cognitive theory, this science communication project aimed to enhance culture change in engineering by developing communication skillsets of early-career engineers, particularly supporting female engineers as role models. Engineers received training in storytelling to present at live events, enhanced by peer group social persuasion and vicarious modeling. A science communication coordinator and senior management endorsement removed barriers to participation. Evaluation showed engineers’ self-efficacy levels significantly increased. Qualitative data highlighted a developing culture of engagement but purposive selection of women proved controversial.
Citation
Fogg-Rogers, L., Sardo, M., & Boushel, C. (2017). “Robots Vs Animals”: Establishing a Culture of Public Engagement and Female Role Modeling in Engineering Higher Education. Science Communication, 39(2), 195-220. https://doi.org/10.1177/1075547017696169
Journal Article Type | Article |
---|---|
Acceptance Date | Feb 2, 2017 |
Online Publication Date | Mar 25, 2017 |
Publication Date | Apr 1, 2017 |
Deposit Date | Feb 8, 2017 |
Publicly Available Date | Mar 29, 2024 |
Journal | Science Communication |
Print ISSN | 1075-5470 |
Electronic ISSN | 1552-8545 |
Publisher | SAGE Publications |
Peer Reviewed | Peer Reviewed |
Volume | 39 |
Issue | 2 |
Pages | 195-220 |
DOI | https://doi.org/10.1177/1075547017696169 |
Keywords | public engagement, organizational culture, role models, women in STEM, engineering |
Public URL | https://uwe-repository.worktribe.com/output/889725 |
Publisher URL | https://doi.org/10.1177/1075547017696169 |
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