Skip to main content

Research Repository

Advanced Search

“Robots Vs Animals”: Establishing a Culture of Public Engagement and Female Role Modeling in Engineering Higher Education

Fogg-Rogers, Laura; Sardo, Margarida; Boushel, Corra

Authors

Corra Boushel Corra.Boushel@uwe.ac.uk@uwe.ac.uk@uwe.ac.uk
Research Associate in CLAiR City Communications



Abstract

© 2017, © The Author(s) 2017. A widespread culture supporting public engagement activities in higher education is desirable but difficult to establish. Drawing on social cognitive theory, this science communication project aimed to enhance culture change in engineering by developing communication skillsets of early-career engineers, particularly supporting female engineers as role models. Engineers received training in storytelling to present at live events, enhanced by peer group social persuasion and vicarious modeling. A science communication coordinator and senior management endorsement removed barriers to participation. Evaluation showed engineers’ self-efficacy levels significantly increased. Qualitative data highlighted a developing culture of engagement but purposive selection of women proved controversial.

Citation

Fogg-Rogers, L., Sardo, M., & Boushel, C. (2017). “Robots Vs Animals”: Establishing a Culture of Public Engagement and Female Role Modeling in Engineering Higher Education. Science Communication, 39(2), 195-220. https://doi.org/10.1177/1075547017696169

Journal Article Type Article
Acceptance Date Feb 2, 2017
Online Publication Date Mar 25, 2017
Publication Date Apr 1, 2017
Deposit Date Feb 8, 2017
Journal Science Communication
Print ISSN 1075-5470
Electronic ISSN 1552-8545
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 39
Issue 2
Pages 195-220
DOI https://doi.org/10.1177/1075547017696169
Keywords public engagement, organizational culture, role models, women in STEM, engineering
Public URL https://uwe-repository.worktribe.com/output/889725
Publisher URL https://doi.org/10.1177/1075547017696169

Files







You might also like



Downloadable Citations