Tina Lowry
Conducting international consumer research with children: Challenges and potential solutions
Lowry, Tina; Chaplin, Lan; Nairn, Agnes; Gentina, Elodie; Zawadzka, Anna-Maria; Bakir, Aysen; Couberghe, Verolien; Hudders, Liselot; Hua, Li; Spotswood, Fiona
Authors
Lan Chaplin
Agnes Nairn
Elodie Gentina
Anna-Maria Zawadzka
Aysen Bakir
Verolien Couberghe
Liselot Hudders
Li Hua
Fiona Spotswood
Contributors
Michael Solomon
Editor
Tina Lowry
Editor
Abstract
This chapter discusses challenges faced when doing cross-cultural research with children, along with suggested solutions to these challenges. The inspiration for this chapter stems from an ongoing international public policy research project underway by a subset of the current authors in multiple countries (Belgium, China, France, Poland, the U.K., and the U.S.; Author Cite, 2015). Many of the challenges and solutions discussed will be of interest to those conducting public policy research with young consumers in general (whether culture is a variable of interest or not), and to those conducting cross-cultural public policy research with young consumers.
Citation
Lowry, T., Chaplin, L., Nairn, A., Gentina, E., Zawadzka, A., Bakir, A., …Spotswood, F. (2017). Conducting international consumer research with children: Challenges and potential solutions. In M. Solomon, & T. Lowry (Eds.), Conducting International Consumer Research with Children. Routledge
Publication Date | Sep 26, 2017 |
---|---|
Peer Reviewed | Not Peer Reviewed |
Book Title | Conducting International Consumer Research with Children |
ISBN | 9781138695160 |
Keywords | children, research, cross-cultural |
Publisher URL | https://www.routledge.com/The-Routledge-Companion-to-Consumer-Behavior/Solomon-Lowrey/p/book/9781138695160 |
You might also like
Editorial: Beyond behaviour change
(2017)
Journal Article
Changing littering practices at Glastonbury Festival
(2017)
Journal Article
Practice-theoretical possibilities for social marketing: Two fields learning from each other
(2017)
Journal Article