Conducting international consumer research with children: Challenges and potential solutions

Lowry, Tina; Chaplin, Lan; Nairn, Agnes; Gentina, Elodie; Zawadzka, Anna-Maria; Bakir, Aysen; Couberghe, Verolien; Hudders, Liselot; Hua, Li; Spotswood, Fiona

Abstract

This chapter discusses challenges faced when doing cross-cultural research with children, along with suggested solutions to these challenges. The inspiration for this chapter stems from an ongoing international public policy research project underway by a subset of the current authors in multiple countries (Belgium, China, France, Poland, the U.K., and the U.S.; Author Cite, 2015). Many of the challenges and solutions discussed will be of interest to those conducting public policy research with young consumers in general (whether culture is a variable of interest or not), and to those conducting cross-cultural public policy research with young consumers.

Citation

Lowry, T., Chaplin, L., Nairn, A., Gentina, E., Zawadzka, A., Bakir, A., …Spotswood, F. (2017). Conducting international consumer research with children: Challenges and potential solutions. In M. Solomon, & T. Lowry (Eds.), Conducting International Consumer Research with Children. Routledge

• Publication Date: Sep 26, 2017
• Peer Reviewed: Not Peer Reviewed
• Book Title: Conducting International Consumer Research with Children
• ISBN: 9781138695160
• Keywords: children, research, cross-cultural
• Publisher URL: https://www.routledge.com/The-Routledge-Companion-to-Consumer-Behavior/Solomon-Lowrey/p/book/9781138695160