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Conducting international consumer research with children: Challenges and potential solutions

Lowry, Tina; Chaplin, Lan; Nairn, Agnes; Gentina, Elodie; Zawadzka, Anna-Maria; Bakir, Aysen; Couberghe, Verolien; Hudders, Liselot; Hua, Li; Spotswood, Fiona

Authors

Tina Lowry

Lan Chaplin

Agnes Nairn

Elodie Gentina

Anna-Maria Zawadzka

Aysen Bakir

Verolien Couberghe

Liselot Hudders

Li Hua

Fiona Spotswood



Contributors

Michael Solomon
Editor

Tina Lowry
Editor

Abstract

This chapter discusses challenges faced when doing cross-cultural research with children, along with suggested solutions to these challenges. The inspiration for this chapter stems from an ongoing international public policy research project underway by a subset of the current authors in multiple countries (Belgium, China, France, Poland, the U.K., and the U.S.; Author Cite, 2015). Many of the challenges and solutions discussed will be of interest to those conducting public policy research with young consumers in general (whether culture is a variable of interest or not), and to those conducting cross-cultural public policy research with young consumers.

Citation

Lowry, T., Chaplin, L., Nairn, A., Gentina, E., Zawadzka, A., Bakir, A., …Spotswood, F. (2017). Conducting international consumer research with children: Challenges and potential solutions. In M. Solomon, & T. Lowry (Eds.), Conducting International Consumer Research with ChildrenRoutledge

Publication Date Sep 26, 2017
Peer Reviewed Not Peer Reviewed
Book Title Conducting International Consumer Research with Children
ISBN 9781138695160
Keywords children, research, cross-cultural
Publisher URL https://www.routledge.com/The-Routledge-Companion-to-Consumer-Behavior/Solomon-Lowrey/p/book/9781138695160